Date:
12/4/2024
Type:
Work Progress
Subject:
Reviewing Opollo reporting dashboard
Notes:
Reviewed Opollo reporting dashboard
- Reviewed Opollo’s performance dashboard for campaign metrics.
- Noted low Return on Ad Spend (ROAS) on Google Ads campaigns.
Observations:
- Issue: ROAS not meeting benchmarks for paid search campaigns.
- Action Needed: Adjust targeting, keywords, or ad copy to improve efficiency.
Action Items:
- Identify the issue of the low ROAS
Completed by: Jordan Patterson
