Fractional CMO Consulting
Fractional CMO services for mid-market companies whose marketing produces activity but not measurable revenue — an operator in the marketing seat, not an agency retainer in disguise.
Fractional CMO consulting for privately-held and PE-backed companies between $5M and $150M in revenue. Direct authority over marketing spend and vendor selection, fixed monthly retainer, revenue-tied outcomes. Led by George Fassett and operator-executives who have owned marketing P&L, not just campaign calendars.
Fractional CMO Services Tied to Revenue, Not Campaigns
Most fractional CMO offers are agency retainers wearing a CMO title. The "CMO" recommends the agency's own services, the agency bills the campaigns, and the CEO ends up funding a marketing motion that has never been measured against pipeline. That is not marketing leadership — it is agency sales with a nicer business card. A Mebuis fractional CMO engagement is executive consulting with direct authority. We do not run campaigns, we do not resell agency hours, and we do not take vendor commissions. What we do: install the marketing operating system, define the pipeline math, hold the agencies accountable, and produce the monthly marketing report a CEO or sponsor can actually defend. **Who this is for.** Founder-CEOs who have hired and fired three marketing leaders and still cannot see the pipeline. PE-backed portfolio companies where the growth thesis assumes a working marketing engine that does not yet exist. Companies whose marketing spend is 8-15% of revenue with no owner accountable for the return. Businesses whose sales team blames marketing and vice versa. **How the engagement works.** Fixed monthly retainer, defined scope, weekly working sessions with the CEO or sponsor, a written 30-60-90 plan in the first two weeks, and monthly reporting tied to pipeline, CAC, and payback — not impressions and reach. Direct authority over agency selection, marketing hires, and budget allocation. **What we don't do.** We don't run campaigns or execute deliverables. We don't take agency commissions or referral fees. We don't recommend an agency roster we have equity or kickback relationships with. We don't sell martech. Pairs with our [Sales Development](/solutions/sales-development) and [CRM Solutions](/solutions/crm-solutions) practices. Start with a [Business Assessment](/solutions/business-assessment) or [book an operator alignment call](/lets-talk).
Pipeline Math & Marketing-Sourced Revenue
The unit economics of the marketing engine: CAC, CAC payback, marketing-sourced pipeline, marketing-influenced revenue, and the conversion rates at every stage. If the math doesn't work, we redesign the funnel before we spend another dollar.
Positioning, ICP & Messaging Rebuild
Who you actually sell to, why they buy, and what to say to them. A written positioning document the CEO, sales team, and every agency reads before they touch a deliverable. Kills the generic messaging that makes every competitor look the same.
Agency & Vendor Selection
Independent selection of the agencies, freelancers, and tools that fit the actual plan. Structured RFP, comparable proposals, reference calls, and a defensible recommendation. No kickbacks, no roster we're paid to recommend.
Marketing Ops & MarTech Stack
The measurement, attribution, and workflow that turn marketing from a black box into a legible function. CRM discipline with sales, closed-loop reporting, and a stack that answers the questions the CEO actually asks.
Content, SEO & Demand Strategy
A demand strategy tied to how your buyers actually search and decide — content, SEO, paid, events, and partnerships sequenced against pipeline stages. Not a content calendar, a demand system with measurable output.
Interim & Bridge CMO Engagements
When a full-time CMO or VP Marketing departs, we stand up in the seat within days, hold the function together, protect the team, and hand a stronger operation to the permanent hire. Bridge engagements on 3-9 month terms.
Frequently Asked Questions
What does fractional cmo consulting from Mebuis include?
Fractional CMO Consulting at Mebuis covers: Pipeline Math & Marketing-Sourced Revenue; Positioning, ICP & Messaging Rebuild; Agency & Vendor Selection; Marketing Ops & MarTech Stack; Content, SEO & Demand Strategy; Interim & Bridge CMO Engagements.
Who leads the work at Mebuis?
George C. Fassett, Jr. leads every engagement. He founded and built THUMBTECHS, Mebuis, MebuisWorks, and 1908 Builders, has more than 20 years as a CEO, holds a U.S. patent, is a Lean Six Sigma Black Belt, and has an MBA.
How is Mebuis different from a traditional consulting firm?
Mebuis works as operators, not report writers. The people doing the work have run companies with real profit-and-loss responsibility, so recommendations are judged by whether they can be carried out by your team, not by how they look in a slide deck.
Who handles implementation after the plan is set?
Mebuis sets the strategy and priorities. Implementation work such as systems, automation, and technology build-outs can be handled by MebuisWorks (mebuisworks.com), the sister company that builds and runs what the plan calls for, or by your own team.
Where is Mebuis located, and do you work with businesses outside Texas?
Mebuis is based at 1908 Lone Star Rd. Ste B, Mansfield, Texas 76063, in the Dallas-Fort Worth area, and works with businesses across the United States.
How do I get started?
Book a call with George from any "Talk with George" button on this site, or call 817.764.0200. On the call you describe what is getting in the way, and George tells you plainly whether Mebuis is a fit and what the work would involve.
Talk with George · Call 817.764.0200