Fractional CRO Consulting

Fractional CRO services for founder-led and PE-backed companies where sales still runs through the founder or the growth thesis requires a working commercial motion within 12 months.

Fractional CRO consulting for privately-held and PE-backed companies between $5M and $150M in revenue. Direct authority over the revenue function — pipeline, quota, comp, forecast, and manager cadence. Fixed monthly retainer, revenue-tied outcomes. Led by George Fassett and operator-executives who have carried a number and owned a revenue P&L.

Fractional CRO Services That Rebuild the Revenue Engine

The most expensive gap in most mid-market companies is not the marketing spend — it is the revenue leader seat. Founders run sales through personal relationships that do not scale. Sales managers get promoted from top rep and struggle to run a team. PE sponsors bet on a growth thesis and discover 12 months in that the commercial motion never existed. A Mebuis fractional CRO engagement is executive consulting with direct authority over the revenue function. Not sales training, not a coaching program, not a CRM implementation with a title on top. We rebuild the engine — pipeline definition, stage math, forecast discipline, quota and comp design, manager cadence — and we run it while we rebuild it. **Who this is for.** Founder-CEOs whose sales still depend on the founder to close every material deal. PE-backed portfolio companies whose growth thesis requires a working commercial motion within 12 months. Companies between sales leaders that cannot afford six months of drift. Businesses whose pipeline coverage doesn't math and whose forecast has been wrong four quarters in a row. **How the engagement works.** Fixed monthly retainer, defined mandate, direct authority. Weekly working sessions with the CEO or sponsor. Weekly pipeline review, weekly one-on-ones with sales managers, monthly forecast, quarterly QBR — installed and run, not just recommended. Written 30-60-90 plan in the first two weeks. Documented handoff to the permanent CRO when the engagement ends. **What we don't do.** We don't do sales training or motivational speaking. We don't take a percentage of pipeline or bookings. We don't sell CRM software or take vendor commissions. We don't stay past our welcome. Pairs with our [Sales Development](/solutions/sales-development) and [CRM Solutions](/solutions/crm-solutions) practices. Start with a [Business Assessment](/solutions/business-assessment) or [book an operator alignment call](/lets-talk).

Pipeline & Stage Math, Rebuilt

Pipeline stages that mean something, exit criteria that pass the sales-manager laugh test, and stage-to-stage conversion math the CEO can defend. If coverage doesn't math, we say so — and we fix the top of funnel or the qualification, not the forecast.

Forecast Discipline & Deal Inspection

Weekly deal inspection, monthly commit-and-upside forecast, and a rolling 90-day view the board will trust. Kills sandbagging and heroics in equal measure. Managers own the number, reps own the deals, the CEO gets a forecast within +/- 5%.

Quota & Comp Plan Redesign

A comp plan that pays for the behavior the company needs — new logos, expansion, margin, or retention — not just bookings. Quota-setting math that survives contact with reality. Ramp plans that don't burn out new hires in their first 90 days.

Sales Manager Cadence & Coaching

Weekly one-on-ones with real deal review, monthly pipeline reviews with the CEO, quarterly QBRs with teeth. Coaching for first-time and second-time sales managers who were promoted from top rep and are drowning in the new job.

Founder-to-Team Sales Transition

The playbook for a founder to hand off deals, accounts, and relationship equity to a real sales team without losing pipeline in the transition. Named accounts, documented playbook, protected revenue, and a defensible succession plan.

Interim & Bridge CRO Engagements

When a full-time CRO or VP Sales departs, we stand up in the seat within days, hold the number together, protect the team, and hand a stronger revenue engine to the permanent hire. Bridge engagements on 3-9 month terms.

Frequently Asked Questions

What does fractional cro consulting from Mebuis include?

Fractional CRO Consulting at Mebuis covers: Pipeline & Stage Math, Rebuilt; Forecast Discipline & Deal Inspection; Quota & Comp Plan Redesign; Sales Manager Cadence & Coaching; Founder-to-Team Sales Transition; Interim & Bridge CRO Engagements.

Who leads the work at Mebuis?

George C. Fassett, Jr. leads every engagement. He founded and built THUMBTECHS, Mebuis, MebuisWorks, and 1908 Builders, has more than 20 years as a CEO, holds a U.S. patent, is a Lean Six Sigma Black Belt, and has an MBA.

How is Mebuis different from a traditional consulting firm?

Mebuis works as operators, not report writers. The people doing the work have run companies with real profit-and-loss responsibility, so recommendations are judged by whether they can be carried out by your team, not by how they look in a slide deck.

Who handles implementation after the plan is set?

Mebuis sets the strategy and priorities. Implementation work such as systems, automation, and technology build-outs can be handled by MebuisWorks (mebuisworks.com), the sister company that builds and runs what the plan calls for, or by your own team.

Where is Mebuis located, and do you work with businesses outside Texas?

Mebuis is based at 1908 Lone Star Rd. Ste B, Mansfield, Texas 76063, in the Dallas-Fort Worth area, and works with businesses across the United States.

How do I get started?

Book a call with George from any "Talk with George" button on this site, or call 817.764.0200. On the call you describe what is getting in the way, and George tells you plainly whether Mebuis is a fit and what the work would involve.

Talk with George · Call 817.764.0200