Web Development Consulting for Mid-Market Companies

Independent web development consulting for privately-held mid-market companies — site strategy, agency selection, build oversight, and rescue work from an operator who has owned the P&L a website is supposed to serve.

Web development consulting for founder-led and PE-backed companies between $5M and $150M in revenue. Website strategy, platform selection (WordPress, Webflow, Shopify, Next.js, headless), agency and developer selection, build oversight, SEO and performance audits, and rescue work on stalled or broken projects. Led by George Fassett — U.S. Patent holder, Lean Six Sigma Black Belt, TCU MBA, and a former founder-operator. Independent — no reseller commissions, no agency kickbacks.

Web Development Consulting That Sits on Your Side of the Table

Most website projects fail the same way. An agency wins the pitch with a beautiful mood board. Twelve weeks of design revisions later, development starts against a scope written by a project manager who never spoke to your sales team. The site launches four months late, breaks on mobile, doesn't rank, doesn't convert, and the analytics dashboard nobody set up shows traffic that nobody attributed. The bill is double the estimate. The agency moves to the next client. Mebuis web development consulting is built for owners who are done with that motion. We are not an agency. We do not build sites. We do not take reseller commissions from WordPress hosts, Webflow, Shopify, or any platform vendor. We sit on your side of the table — writing the brief the agency should have written, running the selection, holding the developer accountable during build, and catching the scope creep and quality gaps before they become invoices. Every engagement is led personally by George Fassett — the founder who built and exited a company where the website was a real commercial asset, not a brochure. We know which platforms fit which business models, which agencies deliver versus which ones are set up to bill hours, and where the technical decisions that get made in week two quietly determine whether the site ever ranks or converts. **Who this is for.** Founder-led firms whose website is 5+ years old, hand-coded by someone who left, or built on a platform nobody remembers choosing. PE-backed portfolio companies where the sponsor wants a brand and digital presence that matches the value-creation plan. Companies about to spend $50K-$500K on a redesign and want an independent operator between them and the agency. Owners already 6 months into a stalled build who need an honest read on whether to finish, fire, or restart. **How the engagement works.** Two weeks of diagnostic: current site audit (performance, SEO, conversion, analytics), stakeholder interviews, competitive scan, and a written brief that defines what the new site actually needs to do — leads, transactions, credibility, recruiting, or a defensible mix. Then agency or developer selection (structured RFP, comparable proposals, finalist meetings) or build oversight if you already have a partner. Fixed scope, fixed fee. Optional post-launch retainer for the first 90 days when the real problems surface. **What we don't do.** We don't build sites — the recommendation is honest because we have no shop to feed. We don't take commissions from hosting providers, platforms, or agencies. We don't sell you a proprietary CMS or a subscription workbook. We don't run a design competition when the business needs a straight brief. And we don't hand you a technology stack your team can't operate after we leave. When the website is one piece of a broader technology decision, the [Business Assessment](/solutions/business-assessment) covers the full stack. When the site is downstream of a CRM or marketing automation issue, the [CRM Consulting](/solutions/crm-solutions) work handles the upstream fix. Start with a [private operator alignment call](/lets-talk) to talk through what's on your desk.

Website Strategy & Brief — Define What the Site Actually Has to Do

Before you talk to an agency, you need a written brief that names the business outcomes the site has to produce — qualified leads by segment, ecommerce revenue, brand credibility for a specific buyer, recruiting for hard-to-fill roles. Stakeholder interviews, competitive scan, current-site audit, and a defensible brief the CEO can hand to an agency and get comparable proposals back.

Platform Selection — Independent, No Vendor Commissions

WordPress, Webflow, Shopify, Next.js on a headless CMS, Squarespace for the sub-scale case — the right platform depends on your team, your content cadence, your commerce needs, and your budget for the next three years. We recommend based on fit, not on which vendor pays us. Because none of them do.

Agency & Developer Selection

Choosing the right web partner is a six-figure decision most owners make with a mood board and a gut call. We run selection engagements the same way we run ERP and CRM selections: structured RFP against your written brief, a short list of agencies that genuinely fit, comparable proposals, and finalist meetings we sit in on. You end up with the right partner on the right contract — not the one with the best sales deck.

Build Oversight & Project Governance

You've hired the agency. We sit on your side of the table during the build: reviewing scope-of-work before you sign, attending design and development milestones, catching scope creep before it becomes a change order, verifying accessibility and performance targets, and translating between the agency's project manager and your CEO. Typically saves 15-30% on total project cost and cuts launch slippage in half.

SEO, Performance & Conversion Audit

A structured read of your current site or a pre-launch review of the new one: Core Web Vitals, mobile performance, technical SEO, structured data, on-page ranking factors, analytics and conversion tracking setup, and the specific fixes ranked by traffic and revenue impact. Written deliverable, no upsell into an ongoing SEO retainer.

Stalled or Broken Project Rescue

You are six months into a build that should have launched three months ago, or you are live on a site that doesn't work — slow, unranked, unconverting, or maintained by a developer who left. Two-week fixed-scope assessment: what is real, what is at risk, and the honest recommendation on whether to finish, fire, or restart. Written deliverable, no vendor bias, no upsell.

Frequently Asked Questions

What does web development consulting for mid-market companies from Mebuis include?

Web Development Consulting for Mid-Market Companies at Mebuis covers: Website Strategy & Brief; Platform Selection; Agency & Developer Selection; Build Oversight & Project Governance; SEO, Performance & Conversion Audit; Stalled or Broken Project Rescue.

Who leads the work at Mebuis?

George C. Fassett, Jr. leads every engagement. He founded and built THUMBTECHS, Mebuis, MebuisWorks, and 1908 Builders, has more than 20 years as a CEO, holds a U.S. patent, is a Lean Six Sigma Black Belt, and has an MBA.

How is Mebuis different from a traditional consulting firm?

Mebuis works as operators, not report writers. The people doing the work have run companies with real profit-and-loss responsibility, so recommendations are judged by whether they can be carried out by your team, not by how they look in a slide deck.

Who handles implementation after the plan is set?

Mebuis sets the strategy and priorities. Implementation work such as systems, automation, and technology build-outs can be handled by MebuisWorks (mebuisworks.com), the sister company that builds and runs what the plan calls for, or by your own team.

Where is Mebuis located, and do you work with businesses outside Texas?

Mebuis is based at 1908 Lone Star Rd. Ste B, Mansfield, Texas 76063, in the Dallas-Fort Worth area, and works with businesses across the United States.

How do I get started?

Book a call with George from any "Talk with George" button on this site, or call 817.764.0200. On the call you describe what is getting in the way, and George tells you plainly whether Mebuis is a fit and what the work would involve.

Talk with George · Call 817.764.0200