Executive Coaching for Founders & CEOs

Executive coaching for founder-CEOs and owner-operators of privately-held mid-market companies — from a coach who has actually built, run, and exited a business.

Executive coaching for founder-CEOs, owner-operators, and second-in-command leaders at privately-held mid-market companies. One-to-one engagements led by George Fassett — U.S. Patent holder, Lean Six Sigma Black Belt, and former founder-operator who built and exited a managed service provider. Not a certified-coach process; a founder-to-founder working relationship.

Executive Coaching From an Operator Who Has Sat in Your Seat

The executive coaching industry is crowded with certified coaches who have never run a company. They deliver a framework — the wheel of life, the four disciplines, the enneagram, the accountability chart — and hope the framework carries the engagement. For a first-time manager, that can work. For a founder-CEO with 40 employees, $20M in revenue, a bank line, a leadership team that is half A-players and half legacy hires, and an exit conversation on the horizon, it does not. Mebuis executive coaching is different in one specific way: the coach has been the client. George Fassett founded, ran, and exited a managed service provider before starting Mebuis. He carries a U.S. Patent, a Lean Six Sigma Black Belt, an MBA from TCU, and the credibility that comes from having faced the decisions you're facing — payroll weeks, key-employee departures, bad-quarter board calls, first-real-competitor pressure, and the very specific loneliness of the corner office. **Who this is for.** Founder-CEOs of privately-held companies between $5M and $150M in revenue. Second-generation owners who inherited the seat and are figuring out what to keep and what to change. COOs and Presidents being groomed for the CEO seat. PE-backed CEOs navigating the sponsor relationship. Executives preparing for a specific event — a raise, a sale, a founder transition, a bet-the-company decision. **How the engagement works.** Twice-monthly working sessions, ninety minutes each. Between sessions, direct access for the calls that cannot wait for the next meeting. A defined focus for each quarter — not a general "we'll see where it goes" arrangement. Written notes after each session. A quarterly review of what's changing in the business, in the team, and in the CEO. Twelve-month minimum engagement, because meaningful change in an operating executive does not happen in six sessions. **What we don't do.** We don't run generic leadership assessments. We don't sell you a proprietary methodology you have to license. We don't run group programs, cohorts, or masterminds. We don't take a percentage of your outcome. And we don't blur the line — coaching is coaching, and when you need us to actually operate inside the business, we shift to [Fractional Executive](/solutions/fractional-executive) engagements with defined mandates. Start with a [private operator alignment call](/lets-talk) to see if the working relationship fits. Coaching engagements are limited and accepted selectively.

Founder-CEO Coaching

Twice-monthly working sessions built around the specific decisions on a founder-CEO's desk — leadership team composition, delegation and letting go, strategic focus, personal capacity, and the founder-transition questions most peers can't help with. Founder-to-founder, confidential, twelve-month minimum.

Second-Generation & Family-Business Owner Coaching

For sons, daughters, and inheritors running a business they didn't build. The coaching work is different — legacy relationships, the founder's shadow, keeping what works, changing what doesn't, and building your own credibility with a team that watched you grow up. Careful, respectful, honest.

CEO-in-Waiting & Succession Coaching

For COOs, Presidents, and heir-apparent executives being groomed for the CEO seat within the next 12-36 months. We work on the specific gaps — board readiness, capital allocation judgment, bank and investor relationships, cross-functional authority — that turn a strong operator into a credible CEO. Often paired with a founder-CEO coaching engagement on the same leadership team.

PE-Backed CEO Coaching

For CEOs running a portfolio company under a private equity sponsor. The relationship dynamics are specific and non-obvious — board cadence, value-creation plan defense, board deck discipline, add-on integration pressure, and the very different clock the sponsor is running against. Confidential, sponsor-aware but CEO-aligned.

Transition & Bet-the-Company Coaching

For executives navigating a specific, time-bound decision that will define the next five years — a sale, a raise, a founder exit, a large acquisition, a market entry, a category bet. Higher cadence, shorter duration, tightly scoped to the decision and the ninety days on either side of it.

Leadership Team Coaching (Small Group)

One-to-one coaching for the CEO plus one-to-one coaching for two-to-four members of the leadership team, coordinated as a single engagement. Improves the individuals and the team's operating dynamic without turning into a group program. Available only when the CEO is in a coaching engagement.

Frequently Asked Questions

What does executive coaching for founders & ceos from Mebuis include?

Executive Coaching for Founders & CEOs at Mebuis covers: Founder-CEO Coaching; Second-Generation & Family-Business Owner Coaching; CEO-in-Waiting & Succession Coaching; PE-Backed CEO Coaching; Transition & Bet-the-Company Coaching; Leadership Team Coaching (Small Group).

Who leads the work at Mebuis?

George C. Fassett, Jr. leads every engagement. He founded and built THUMBTECHS, Mebuis, MebuisWorks, and 1908 Builders, has more than 20 years as a CEO, holds a U.S. patent, is a Lean Six Sigma Black Belt, and has an MBA.

How is Mebuis different from a traditional consulting firm?

Mebuis works as operators, not report writers. The people doing the work have run companies with real profit-and-loss responsibility, so recommendations are judged by whether they can be carried out by your team, not by how they look in a slide deck.

Who handles implementation after the plan is set?

Mebuis sets the strategy and priorities. Implementation work such as systems, automation, and technology build-outs can be handled by MebuisWorks (mebuisworks.com), the sister company that builds and runs what the plan calls for, or by your own team.

Where is Mebuis located, and do you work with businesses outside Texas?

Mebuis is based at 1908 Lone Star Rd. Ste B, Mansfield, Texas 76063, in the Dallas-Fort Worth area, and works with businesses across the United States.

How do I get started?

Book a call with George from any "Talk with George" button on this site, or call 817.764.0200. On the call you describe what is getting in the way, and George tells you plainly whether Mebuis is a fit and what the work would involve.

Talk with George · Call 817.764.0200