Pricing Strategy & Price Modeling Consulting

Pricing strategy and price modeling for privately-held mid-market companies — margin recovery from an operator who has personally set price, defended it to customers, and lived with the P&L result.

Pricing strategy consulting for founder-led and PE-backed B2B companies between $5M and $150M in revenue. Unit economics, cost-to-serve, packaging and bundling, price-list rebuilds, value-based pricing, competitive positioning, discount discipline, and rollout playbooks. Led by George Fassett — U.S. Patent holder, Lean Six Sigma Black Belt, TCU MBA, and a founder-operator who has personally raised price and lived with the outcome.

Pricing Consulting That Actually Moves Margin

Most pricing engagements produce a beautifully segmented deck that recommends a 6-14% price increase, a value-based packaging construct, and a rollout memo the sales team ignores because nobody defended the decision to the first customer who pushed back. Six months later the discounts are back, the margin is worse than before, and the CEO has paid six figures for a slide deck. Mebuis pricing work is different in one specific way: the operator running the engagement has personally set price, personally raised price, and personally sat across the table from a customer who threatened to leave over it. George Fassett built and exited a company where pricing was the single largest lever on enterprise value. The recommendations we make are recommendations we have lived — and the rollout playbooks account for the reality that pricing changes are executed by humans, not spreadsheets. **Who this is for.** Founder-led B2B services, software, distribution, and manufacturing companies whose price list hasn't been rebuilt in 3+ years. PE-backed portfolio companies where the sponsor's value-creation plan includes a pricing lever and the CEO needs a defensible model. Companies whose sales team has trained buyers to expect a discount. Businesses launching a new product, tier, or service line and needing to price it right the first time. Owners preparing for a sale who want the margin story on the books before diligence. **How the engagement works.** Two weeks of diagnostic: unit economics build, cost-to-serve by customer segment, price-realization analysis on the last 12-24 months of invoices, discount-and-concession audit, competitive scan, and win/loss review through a pricing lens. A written diagnosis with the two or three margin points hiding in your pricing today. Then the rebuild: new price list, packaging and bundling architecture, discount governance and approval matrix, sales enablement to defend it, and a phased rollout plan matched to renewal cadence. Fixed scope, fixed fee. **What we don't do.** We don't sell you proprietary pricing software or a subscription workbook. We don't take a percentage of the margin lift. We don't run a price increase without a defensible value story the sales team can actually deliver. We don't recommend blanket increases that ignore segment, tenure, and cost-to-serve. And we don't disappear after the recommendation — every engagement includes a 60-day rollout support window because pricing decisions die in execution, not in analysis. When the underlying financial model needs to be rebuilt first, the [Financial Analysis](/solutions/financial-analysis) practice handles it. When the sales team needs the muscle to defend the new pricing, the [Sales Development](/solutions/sales-development) work runs in parallel. Start with a [private operator alignment call](/lets-talk) to talk through what's on your desk.

Unit Economics & Cost-to-Serve Analysis

Before you touch price, you have to know what each customer actually costs to serve. We build the unit economics from the bottom up — direct cost, allocated cost, support load, payment terms, and the hidden cost of the customers your team complains about. Almost every pricing engagement starts here and almost every CEO is surprised by what it reveals.

Price-Realization & Discount Discipline Audit

The gap between list price and pocket price is where margin quietly bleeds — through discounts, concessions, freight allowances, payment terms, and one-off exceptions. We audit the last 12-24 months of invoices, quantify the leakage by rep, segment, and product, and rebuild the discount approval matrix so leakage stops without breaking the sales motion.

Price List Rebuild & Packaging Architecture

A rebuilt price list — new tiers, new bundles, new packaging — designed around the buyer's decision process and defensible in the sales cycle. Includes the underlying logic (why each tier exists, what moves a buyer between them), a sales enablement kit, and the objection responses reps need on day one of rollout. Not a spreadsheet — a working commercial construct.

Value-Based Pricing for New Products & Services

For companies launching a new product line, service tier, or subscription offering — pricing it right the first time is worth an order of magnitude more than fixing it later. We build value-based pricing from the buyer's economic case, test the ranges with real prospects, and land on a launch price the sales team can defend without immediately discounting.

Competitive & Segment-Based Pricing Strategy

Pricing that reflects segment reality — enterprise buyers, mid-market, SMB, and existing base don't buy the same way and shouldn't be priced the same way. We segment the customer base by willingness-to-pay, competitive intensity, and switching cost, then design segment-specific pricing that captures margin where the market allows and stays competitive where it doesn't.

Pricing Rollout, Sales Enablement & 60-Day Support

The reason pricing engagements fail is that the rollout is treated as an afterthought. We plan the phased rollout — new customers first, renewals on cadence, at-risk accounts by exception — build the sales enablement kit, run the training session with the reps, and stay engaged for 60 days to answer the questions that only surface once the price hits an actual customer.

Frequently Asked Questions

What does pricing strategy & price modeling consulting from Mebuis include?

Pricing Strategy & Price Modeling Consulting at Mebuis covers: Unit Economics & Cost-to-Serve Analysis; Price-Realization & Discount Discipline Audit; Price List Rebuild & Packaging Architecture; Value-Based Pricing for New Products & Services; Competitive & Segment-Based Pricing Strategy; Pricing Rollout, Sales Enablement & 60-Day Support.

Who leads the work at Mebuis?

George C. Fassett, Jr. leads every engagement. He founded and built THUMBTECHS, Mebuis, MebuisWorks, and 1908 Builders, has more than 20 years as a CEO, holds a U.S. patent, is a Lean Six Sigma Black Belt, and has an MBA.

How is Mebuis different from a traditional consulting firm?

Mebuis works as operators, not report writers. The people doing the work have run companies with real profit-and-loss responsibility, so recommendations are judged by whether they can be carried out by your team, not by how they look in a slide deck.

Who handles implementation after the plan is set?

Mebuis and MebuisWorks. Mebuis is the consulting, management, strategy, leadership, process, and lean side of the work. MebuisWorks handles technology, architecture, design, implementation, and integration. When the plan calls for outside specialists, we help you find the right industry-specific partners, negotiate the contracts, and manage the implementation so it lands the way it was planned.

What does MebuisWorks do?

MebuisWorks is the technology arm of Mebuis. It handles design, architecture, implementation, systems integration, and AI — from ERP and CRM through to our own Astra AI. MebuisWorks does the implementation. Where the plan needs a software partner instead of a build, Mebuis helps you pick that partner, negotiate the rates, and manage the project through to go-live. All our experience goes onto the project, so it moves quickly.

Where is Mebuis located, and do you work with businesses outside Texas?

Mebuis is based at 1908 Lone Star Rd. Ste B, Mansfield, Texas 76063, in the Dallas-Fort Worth area, and works with businesses across the United States.

How do I get started?

Book a call with George from any "Talk with George" button on this site, or call 817.764.0200. On the call you describe what is getting in the way, and George tells you plainly whether Mebuis is a fit and what the work would involve.

Talk with George · Call 817.764.0200