Date:
9/16/2025
Type:
Zoom / Video Conference;Work Progress
Subject:
Marketing & 1-1
Notes:
Agenda Nic-1-1
Inbound Leads
Claim Logix 25 – Mike P. person company from California –- moved to Warm250 – can’t get buy in from the owners.
Urban Innovations – Stacy Vearil (HR Person – initial reachout) – CEO is Fabian.
Reach out via email & phone
Had an onsite meeting
$6-8K opportunity
Replace their current IT – having general problems with pro-active – missing alerts – etc.
$5500 right now
Narrow down to two vendors – pricing out Server move to 2-3 vendors.
Follow up tomorrow afternoon (8/20)
Was on vacation but took the call
Felt Shartega was on the higher end.
Feels the meeting went well.
Follow up now Wednesday on the 27th.
Discussed overcoming the objection of being too expensive
Told him they were higher than the other companies it is because we are more inclusive – more proactive – etc.
Discounted the server pricing – removing onboarding fee.
ICP
Auto Dealerships (who don’t we have – can we attack them more) – ChicagoLand
General Managers
Controllers
COO
CFO
Owners
Manufacturing / Advanced Manufacturing – ChicagoLand
Same titles as above.
Renewable Energy
General Professional Services
Peer Group
Happy to Assimilate anything you send over
Goals
Follow up with leads met with in the last month or so
Follow up / Reach out to Brett Old Leads
Moved into Warm 250
Touched on this again
LinkedIn Process He is creating
Using this class from Kaseya for LinkedIn
Nic is going through this step by step
New Picture and update some of the language on the profile
Create a steady consistent reach out 10-15 per day
No Progress
Joined a sales training called happymsp – this is part of this discovery questioning with lober etc. and linkedin.
Follow up with Contact Science for tracking all calls
We got them lists – they are scrubbing them
No update/understanding is that they are working through it.
$690 was the first scrubbing invoice
Owners son is doing it when he has time, just went back to college
Its all loaded into the platform, Nic can login and look at it.
Cycle through call cadence
Track all contacts
Pulls in all reporting
Dials
Conversations
Decision Makers
Add in Email data responses/click-thrus
Get the playbook built/documented
Onboarding with them – Scheduling that tomorrow
Planning to work with them Wednesday 9/10
To-Do List of things
Lease 5 Year LOI
Change Management
Talked to Tony today – he is going to follow up with the LOI non-binding.
Agreed to everything except two things – wanted 3 more months on lease term
Additional Parking Space
Docusign is sent – needs to be reviewed
HR Company Starting Next week
Working on Job Descriptions to update with needed changes related to work from home and other specifics that are missing from our JDs
Physical requirements
Work from Home policy
Id like to review and give my input on this
No progress to this – got Britney access to ADP.
She is coming to office on Friday for the team meeting.
Wes, then Sam taking 2 weeks off – I don’t like that (then Doug took Friday off – and it was allowed with conditions to respond if needed)
Two Guys interviewing for ISP. Both coming into office – initial interviews were over teams.
Older guy – experienced – took a job before coming to the office
Younger guy – might not be as quick on the phone – met with in the office
Younger Younger guy – seems pretty motivated – concern with him use this as a stepping stone
Marketing –
Wants new quote format that stands out
Wants to update the capabilities pieces
Need to get the advertisement for CATA done
CATA newsletter
LinkedIn Newsletter
Shartega Paid Advertising Plan (need inbound leads)
MSP Sites.com – other advertising company had this – website platform they designed which pops up with chat – 2 stage forms that capture leads to get to quickly
Wants the presentation to be in Canva not Powerpoint – prints better – easy to change up a couple slides.
Reporting – SEO / Performance – Analytics – Rankings
Show the ads being made
Show the blogs being made
Show the graphics being made
Show the social media posts/calendar
Show CTA Videos per month
Show AD Landing page
ICPs + Email lists captured each month and YTD
SEO Reporting / Performance Reporting
Score high organically
Action Items:
Inline Items
Completed by: George Fassett