Date:

11/13/2024

Type:

Work Progress

Subject:

Review, Analysis, and Communications for Opollo Reporting Dashboard

Notes:

Spent time going through all current metrics being reported on the Opollo marketing report dashboard. The dashboard provides good insights but it lacking the key KPIs Nic requested. I have requested access to the KPI metrics in the dashboard and am awaiting updated access.

Action Items:

Requested/additional metrics to add to dashboard:

  • Total paid ad spend
  • Conversion metrics for search terms

Completed by: Jordan Patterson