A-10144

Notes:

Met with Steven and Miles to discuss progress of email sequence content, persona updates, car dealership list, and promotionals decided on by Nic. The Opollo team has created an email sequence with 3 follow ups for the change campaign, and an email sequence with 2 follow ups asking for feedback on our recent article. Both content pieces are approved, but I have instructed them to build out more follow ups. They originally wanted to send the emails with 3-4 weeks in-between each touch point, we discussed different options for sending frequency and determined a much shorter time window of a week between each outbound email follow up. I inquired about the personas not being updated in the Apollo software prior to our meeting, and Steven apologized, and assured me it would be taken care of ASAP.

Action Items:

None

Completed by: Jordan Patterson