Date:
10/28/2025
Type:
Zoom / Video Conference;Work Progress
Subject:
Prep, Nic 1-1, Marketing
Notes:
Agenda Nic-1-1
Active Items
Mazda Orland Park
MagMile – Meraki License
Ricky & Chris fighting in public – teams or in-person (in-fighting)
Need to foster more team building & trust
Fights happen out of love – respecting that as well
They need to make up – get back to trust
HR gal was pulled in – I was pulled in – both good, but discuss
Nov 14th – many people out at once – we really need to lock down some rules on this.
Sales & Leads
Inbound Leads
Intentional Outreach (also part of Goals #e)
ICP
Auto Dealerships (who don’t we have – can we attack them more) – ChicagoLand
General Managers
Controllers
COO
CFO
Owners
Manufacturing / Advanced Manufacturing – ChicagoLand
Same titles as above.
Renewable Energy
General Professional Services
Peer Group
Happy to Assimilate anything you send over
Goals
Follow up with leads met with in the last month or so
Follow up / Reach out to Brett Old Leads
Moved into Warm 250
Touched on this again
LinkedIn Process He is creating
Using this class from Kaseya for LinkedIn
Nic is going through this step by step
New Picture and update some of the language on the profile
Create a steady consistent reach out 10-15 per day
No Progress
Joined a sales training called happymsp – this is part of this discovery questioning with lober etc. and linkedin.
Follow up with Contact Science for tracking all calls
To-Do List of things
Lease 5 Year LOI
Change Management
Talked to Tony today – he is going to follow up with the LOI non-binding.
Agreed to everything except two things – wanted 3 more months on lease term
Additional Parking Space
Docusign is sent – needs to be reviewed
HR Company Starting Next week
Working on Job Descriptions to update with needed changes related to work from home and other specifics that are missing from our JDs
Physical requirements
Work from Home policy
Id like to review and give my input on this
No progress to this – got Britney access to ADP.
She is coming to office on Friday for the team meeting.
Mike Quit – What now?
New Guy is David.
Marketing –
Wants new quote format that stands out
Wants to update the capabilities pieces
Need to get the advertisement for CATA done
CATA newsletter
LinkedIn Newsletter
Shartega Paid Advertising Plan (need inbound leads)
MSP Sites.com – other advertising company had this – website platform they designed which pops up with chat – 2 stage forms that capture leads to get to quickly
Wants the presentation to be in Canva not Powerpoint – prints better – easy to change up a couple slides.
We need to get these reports a little cleaner
Go through all the current initiatives
Show the ads being made
Show the blogs being made
Show the graphics being made
Show the social media posts/calendar
Show CTA Videos per month
Show AD Landing page
ICPs + Email lists captured each month and YTD
SEO Reporting / Performance Reporting
Score high organically
Easily fill out a form
Website Performance – Is WPEngine?
CDN? WPEngine?
PlugIns
Image Compression
Projects – Update
Notes:
Action Items:
Inline.
Completed by: George Fassett
