What Is a QoE (Quality of Earnings)? What Buyers and Lenders Actually Look At
A QoE is the diligence report that determines the real EBITDA a deal gets priced on. Here's what's inside, who reads it, and how sellers get surprised.
George Fassett, Jr. · July 13, 2026
A Quality of Earnings (QoE) report is the diligence workproduct — typically prepared by an independent accounting firm — that translates a company's reported financials into the numbers a buyer, sponsor, or lender will actually underwrite against. It's the difference between the seller's EBITDA and the deal's EBITDA.
What's Inside a QoE
- Adjusted EBITDA bridge. Line-by-line adjustments from reported EBITDA to adjusted EBITDA — add-backs (owner comp, one-time costs) and subtractions (non-recurring revenue, capitalized labor).
- Revenue quality analysis. Recurring vs one-time, customer concentration, retention, cohort behavior, pricing changes.
- Cost structure walk. Variable vs fixed, cost-to-serve, gross-margin sustainability.
- Working capital analysis. Peak-to-trough working capital, seasonality, days receivable, days payable, and the true working capital "target" the deal should close at.
- Net debt walk. Cash, debt, cash-like items, debt-like items — the number that adjusts the purchase price at close.
- Proof-of-cash. Reconciliation of bank cash to reported cash, month by month.
Who Reads It
- Buyers. Anchor their bid and their financing on the adjusted EBITDA and working capital target.
- Sponsors' credit committees. Use it to size debt and validate the model.
- Lenders. Underwrite against normalized EBITDA and the net-debt walk.
- Sellers' advisors. Anticipate the buy-side QoE by running a sell-side QoE first — usually the highest-ROI diligence dollar a seller spends.
Where Sellers Get Surprised
- Add-backs the buyer refuses. Personal expenses without a paper trail, aggressive owner comp normalization, "one-time" costs that keep recurring.
- Non-recurring revenue reclassified out of run-rate. Big project year gets stripped from the base.
- Working capital target higher than expected. Buyer-defined peg reduces cash at close.
- Undisclosed customer concentration. Prices in risk that seller didn't model.
- Proof-of-cash gaps. Bank recs that don't tie to reported cash trigger extended diligence and price chips.
How Real Operators Prepare
- Sell-side QoE. Commission one 6-12 months before market. See the deal the way a buyer will.
- Add-back paper trail. Every add-back backed with an invoice, a policy, a rationale.
- Working capital analysis first. Understand what you actually need to run the business through peak season.
- MSA and contract audit. Convert handshake customers to signed contracts before due diligence.
Mebuis engagements support sell-side prep as part of Fractional CFO mandates — the reporting hygiene, add-back paper trail, and revenue-quality work that makes a QoE clean 6-12 months before it matters. Book an operator alignment call.
Frequently Asked Questions
- What is a Quality of Earnings report?
- A Quality of Earnings (QoE) report is the diligence workproduct that translates a company's reported financials into adjusted, defensible EBITDA and working-capital numbers a buyer, sponsor, or lender will underwrite against. It includes an EBITDA bridge, revenue quality analysis, working capital analysis, and a proof-of-cash.
- What is the difference between a sell-side and buy-side QoE?
- A sell-side QoE is commissioned by the seller before going to market to anticipate what a buyer will find and clean it up first. A buy-side QoE is commissioned by the buyer during diligence to validate the target's numbers. A sell-side QoE almost always improves outcomes because it removes surprises.
- How far in advance should a seller commission a sell-side QoE?
- 6 to 12 months before going to market. Enough time to clean up add-back documentation, convert handshake customers to signed contracts, fix working capital reporting, and shore up any accounting hygiene issues the report will surface.
- What is a working capital peg?
- The working capital peg (or target) is the amount of working capital a buyer requires the business to close with. If the business closes above the peg, the seller gets the difference; below, it's deducted from proceeds. Buyers typically define the peg based on a trailing 12-month average, which can differ meaningfully from what the seller expected.